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“Search Engine Optimization” (SEO) refers to various techniques that help your business achieve better rankings online, like your website, in organic search results.
SEO is part of the general area of search engine marketing (SEM), which groups all marketing strategies related to searching processes. SEA measures involve you paying for your website to be listed in the display area of a search engine when particular search queries or phrases are entered. Organic and paid listings both appear on the search results page. However, they appear at different positions on the results page. Paid text ads are also marked as such.
Why is it so important that your website is listed on search engines?
Each year more than 2.8 trillion search queries are made on Google alone. Every second that your website is not indexed on Google, you miss out on hundreds, if not thousands, of opportunities in which someone might have accessed your website, viewed your content, and bought your product or services. Good SEO is long-term and follows guidelines. It’s important you commit to the process.
How can you develop a good SEO strategy for your business?
Search engines have one goal: to give the searcher the exact information they are searching for. Every search engine has its own methods for gathering and prioritizing content from websites. This process is known as indexing. Major search engines like Google, Bing, and Yahoo are continually indexing billions of websites. In order to create a successfully strategy for your business, there are two important parts you need to consider:
- ON-PAGE SEO, as the name suggests, refers to all the measures and modifications that you can make on your own website. There are several elements on your website which you can influence that enable search engines to index your content and understand what it is about, but we’ll focus on 3 basic elements:
URL structure. alter the URL to help search engines understand your website content better. For example, it includes the name of your website.
Title tags & meta tags This is the snippet of text that appears in the top left-hand corner or in your web browser tab. The “meta description,” in contrast, is a piece of text that describes what a specific page is about. Meta descriptions are typically displayed as text below the blue links in search engine results.
Mobile optimization – South Africa has the second highest penetration of smartphones in Africa. If your website is not optimized for mobile devices, in statistical terms, you will be giving 50 percent of your visitors a poor user experience. So good on-page optimization also includes optimizing your website for mobile such that content to be viewed easily on smart-phones.
- OFF-PAGE SEO, also referred to as “link building”, involves measures which ensure that good-quality, relevant backlinks are created in the long term. You can use off-page optimization to improve your website’s reputation and authority.
Use social media to distribute content
Social networks play an important role in web use. They are used by billions of users around the world, and numbers are still rising. Search engines also take into account the traffic generated by links from social networks. It is assumed that these so-called “social signals” can influence a website’s ranking at least when search queries relate to something current. For example, ensure that your content can be easily shared.
Use email to distribute content
Your emails should include a clear call-to-action, you should maintain your lists, generate leads, and convert them to customers, but you should also make it easy for your email readers to share their content with their friends and post it on social media. This will also extend the reach of your website content and give you more inbound links.
Use blogging to distribute content
Blogs have evolved significantly over the last 10 years. It enables you to increase traffic to your website while also enabling other users to voluntarily link to you. If you also share your blog posts on social networks and in your newsletter, you can generate additional traffic.
Hope this helps, if not, feel free get in touch with us or try the 30 day SEO planner
First published on hubspt
The real incentive to progress has been – and always will be – a desire to self-improve. This has little or nothing to do with the simple satisfaction of basic needs like food and shelter. Today, basic requirements in the modern world are much more sophisticated. The millennial family, living in a big house with electronic gate, art, a dish washing machine and luxury car, have a domestic infrastructure that would make a sixteen century person gasp were they briefly reincarnated.1 Buying art is a highly and emotionally satisfying practice, and here are 5 good reasons why:
The feeling you get when you know it’s original
Original works of art have a certain energy about them that reproductions and mass-produced decorative items simply don’t have. Perhaps it’s the pleasure of buying something timeless. You know just by looking at it that you have a clear sense of the “hands of the maker”, that another human being made it, not a machine. You know there might never be another one like it, ever.
Self-love (which makes it a wonderful gift)
When you buy art, you buy it for you. We dream of luxury because luxury is self-transformative and self-love at its highest level. What better way to self-indulge, after months of hard work, than to buy art and express yourself? Art allows those who own it and the artist who creates it, to represent their beliefs, feelings, hopes, convictions and philosophies visually. Whether your taste is classic or avant-garde, there are plenty styles; modern, contemporary and pop art; and they all come in various themes, from social commentary, politics to environmental commentary. A person who believes in the empowerment of women or is a feminist, which is both social and political, might choose to cover their homes with artworks created to uplift women like female soldiers (below). It is about appreciating some of the finer things in life, in which case it’s appreciating yourself and African stories if you are a collector of African art. Contemporary art is the best genre that tells current stories as they happen now, like the painting of Marikana Widows below. Nowadays you can even buy contemporary art online at your own convenience.
Art Makes You Feel Alive
We’ve all been to those bare-walled mansions and townhouses that are cold and unwelcoming. Art revives lifeless interiors- homes as well as businesses- and transforms them into unique, beautiful and engaging environments. Buying art doesn’t just offer a sense of community, it engenders feelings of success, cultural and social distinction. Some say that it even fills a spiritual void. The term commonly used by collectors, however, is that buying art gives them a “high”2
Art commands respect for the people who own it
It is true, a work of art reflects and sometimes even magnifies the personality of the individual who owns it. The impact of an impressive personal art collection can be likened to that of a great museum, and certainly increases the esteem of the owner among their peers. In fact, many of the great personal art collections either end up in museums or become museums. These museums are frequently visited by South African tourists in Europe or America and are starting to be built in South Africa like Zeitz MOCAA in Cape Town.
Pleasure or investment
Those who are so inclined realize that art is a tempting investment. Star-studded events like the FNB Joburg Art Fair which attracts thousands of collectors from all over the world makes it harder to resist a purchase with an investment in mind. But before you go on a wild shopping spree, it’s important that you understand the purpose of your purchase. If it’s purely for pleasure, the artist’s profile does not matter, but, if you choose to buy for pleasure and investment with the potential to auction the artworks in future, you should buy right and know what you are buying. Find a gallery or online art specialists or visits art fairs to know which artists to buy. And as the saying goes, “You live but once. You might as well be amusing”.