“Search Engine Optimization” (SEO) refers to various techniques that help your business achieve better rankings online, like your website, in organic search results.
SEO is part of the general area of search engine marketing (SEM), which groups all marketing strategies related to searching processes. SEA measures involve you paying for your website to be listed in the display area of a search engine when particular search queries or phrases are entered. Organic and paid listings both appear on the search results page. However, they appear at different positions on the results page. Paid text ads are also marked as such.
Why is it so important that your website is listed on search engines?
Each year more than 2.8 trillion search queries are made on Google alone. Every second that your website is not indexed on Google, you miss out on hundreds, if not thousands, of opportunities in which someone might have accessed your website, viewed your content, and bought your product or services. Good SEO is long-term and follows guidelines. It’s important you commit to the process.
How can you develop a good SEO strategy for your business?
Search engines have one goal: to give the searcher the exact information they are searching for. Every search engine has its own methods for gathering and prioritizing content from websites. This process is known as indexing. Major search engines like Google, Bing, and Yahoo are continually indexing billions of websites. In order to create a successfully strategy for your business, there are two important parts you need to consider:
- ON-PAGE SEO, as the name suggests, refers to all the measures and modifications that you can make on your own website. There are several elements on your website which you can influence that enable search engines to index your content and understand what it is about, but we’ll focus on 3 basic elements:
URL structure. alter the URL to help search engines understand your website content better. For example, it includes the name of your website.
Title tags & meta tags This is the snippet of text that appears in the top left-hand corner or in your web browser tab. The “meta description,” in contrast, is a piece of text that describes what a specific page is about. Meta descriptions are typically displayed as text below the blue links in search engine results.
Mobile optimization – South Africa has the second highest penetration of smartphones in Africa. If your website is not optimized for mobile devices, in statistical terms, you will be giving 50 percent of your visitors a poor user experience. So good on-page optimization also includes optimizing your website for mobile such that content to be viewed easily on smart-phones.
- OFF-PAGE SEO, also referred to as “link building”, involves measures which ensure that good-quality, relevant backlinks are created in the long term. You can use off-page optimization to improve your website’s reputation and authority.
Use social media to distribute content
Social networks play an important role in web use. They are used by billions of users around the world, and numbers are still rising. Search engines also take into account the traffic generated by links from social networks. It is assumed that these so-called “social signals” can influence a website’s ranking at least when search queries relate to something current. For example, ensure that your content can be easily shared.
Use email to distribute content
Your emails should include a clear call-to-action, you should maintain your lists, generate leads, and convert them to customers, but you should also make it easy for your email readers to share their content with their friends and post it on social media. This will also extend the reach of your website content and give you more inbound links.
Use blogging to distribute content
Blogs have evolved significantly over the last 10 years. It enables you to increase traffic to your website while also enabling other users to voluntarily link to you. If you also share your blog posts on social networks and in your newsletter, you can generate additional traffic.
Hope this helps, if not, feel free get in touch with us or try the 30 day SEO planner
First published on hubspt